What CMOs are thinking?

A 2 years ago study, and now we can have more insight about it. 

2007 McKinsey study of 410 marketing execs found 
the primary barriers to online investment were: 
52% insufficient metrics to measure impact 
41% Insufficient in-house capabilities 
33% Difficulty of convincing upper management 
24% Limited reach of digital tools 
18% insufficient capabilities at agency